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French and English copy for offers that have to earn trust before they can sell

Sales pages, landing pages, email sequences and campaign copy, written in French and English.

I write for expert services, financial education, health and wellness, coaching, and premium consumer brands. Readers need to understand what the offer can do, why it is relevant and what happens next. My work starts with their situation and questions, then builds a clear argument around the offer. When a project moves between French and English, I adapt its register, rhythm and references for the people reading it.

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Have a project in mind? Send the offer, market, language and format to [email protected]. I usually reply within two business days.

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Start here

Start with the project closest to your market or copy problem. Open a customer journey to experience the pages and emails as its reader would. For the thinking behind the work, expand the case studies and selected copy further down this page.

Explore all five customer journeys →

• Skincare brands welcoming and following up with customers: Maison Orselienne
• Personal trainers explaining a coaching programme: La Méthode Terrain
• Financial educators helping readers choose a next step: Le Premier Patrimoine
• Nutrition practitioners launching a programme: Nourish & Settle
• Consultancies explaining their method before a first call: Beaumont Operations
• French / English cultural adaptation: start with the comparison below

Same brief, two readerships

Maison Orselienne · Abandoned-cart email

The French and English emails keep the same quiet invitation. The adaptation changes the rhythm, phrasing and the context a reader needs.

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